Google Penalties Coming for Mobile Pop Ups – SiteProNews

Google is getting ready to enforce the strict mobile standards it has deemed the wave of the future.

“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after Jan. 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

This is not all that shocking considering that many are keenly aware of just how intrusive certain pop ups can be and how these adverts effectively diminish the user experience. And when it comes to user experience, this is at the top of Google’s list of priorities.

Starting in January 2017, Google will be doing away with mobile friendly badges due to 85 percent of the mobile SERPs meeting its standards, and any site that is still leveraging the technology known as “interstitial” pop ups would effectively be penalized and demoted in Google’s mobile search rankings.

Read the entire article…

Source: Google Penalties Coming for Mobile Pop Ups – SiteProNews

Why all bloggers should offer an email subscription – The Garage

If you’re not gathering email data from your website visitors (legally) and following up with consistent & periodic email blasts, then you’re throwing the money you spent on your website and business down the drain.

An email subscription service should be a staple of any blogger’s content plan to attract blog traffic and create a transparent reader relationship.

Use a signup form on your blog to kickstart the email subscription process.

Read the entire article…

Source: Why all bloggers should offer an email subscription – The Garage

5 Things to Know Before Starting a Web Project – Build Studio

This is really good information from the web developer’s point of view. We always try to charge appropriately, but some things just take time and resources — like backing up an entire site, creating a test environment so an update doesn’t hose the entire site, working in antiquated software the client insists upon — and there’s not much we can do about it except charge our client or eat the loss. After a bunch of times eating the costs for a number of clients because the actual charge seems awfully high, it’s hard to make a living.

If you’ve never been involved in the creation of a website before, there are some paths that can lead to delays or bloated budgets. We’ve identified what we feel are the biggest pitfalls and how to avoid them. 1. You’re Likely Underestimating How Long Content Will Take In the majority of sites we make, the client…. Continue Reading »

Source: 5 Things to Know Before Starting a Web Project – Build Studio

SEO Is Not A Get-Rich-Quick Scheme For Their Website

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It’s important everyone understands that SEO is not a get-rich-quick scheme for their website. Project managers who underestimate the demands of a top-to-bottom SEO game plan will find themselves overwhelmed.

WHERE DOES SEO STRATEGY FIT IN THE WEB DEVELOPMENT PROCESS? EVERYWHERE. Nathan Reimnitz | GoDaddy Garage, May 2, 2016

36 Reasons Why Having a “Free Website” is a Bad Idea

This is a great article explaining exactly why you get what you pay for and nothing is ever “free.” The least of which is they can lock down your data, they can shut down your website, unprofessional web address (no credibility there), the company can disappear (with your stuff), you lose your site address, they can sell your information, notorious for distributing malware (do you really want to be a part of that?), and they are vulnerable to hacking attempts.

Is this the way you want potential clients/customers/members to see your organization? But wait, there’s more!…

Are you looking for a free website hosting service on the web? Take a look at these 36 reasons explaining why having a free website is a bad idea.

Source: 36 Reasons Why Having a “Free Website” is a Bad Idea

Google to ‘pause’ Flash-based adverts – BBC News

Google’s Chrome browser will start blocking some internet adverts that use Adobe’s Flash technology, from Tuesday.

Source: Google to ‘pause’ Flash-based adverts – BBC News

We all know that Flash has had a very hard time in the near past, what with hackers using it to spread mahem.  And still I find that many of the online schools are still using Flash for their videos.  Boggles the mind. Well, soon they won’t have a choice but to move to another technology. Of course, Adobe could shore up and bulletproof Flash, but given their track record, I seriously doubt that will happen.

So, What is “Responsive” Web Design and Why Should I Care?

These days you don’t just need a website, you need a responsive website. So what is “responsive” web design?

According to Wikipedia:

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).

StreetFight has a more nerdy explanation of responsive:

Recently, the term “responsive” has become almost a catch-all term when describing mobile-friendly websites, but there are some distinct differences between a truly responsive website versus, for example, a dynamically served site or mobile specific site that can appear to be “responsive” by the untrained eye.

According to Bob Visser’s Article “A Website Needs to Adapt or Die” from CoffeeCup help articles

For the first 16 years of the World Wide Web, the Internet was largely accessed from desktop or laptop computers with only a small variation in monitor sizes. The standard viewing size allowed people to keep thinking and working in static, pixel-perfect designs and make fixed-width layouts. Businesses and individuals were transferring their print literature (product information, brochures, etc.) to the web with ‘print design rules’ in mind. Designers were for example paying a lot of attention on ‘the fold’. The most important content, the reason and purpose of the site, had to be visible above the fold. Just as with a newspaper, it had to attract and keep the attention of the visitor, without forcing him or her to scroll down.

Fixed width thinking was only natural

The focus on the fold was not the only design principle borrowed from the print world. In general websites tended to be designed with pixel perfection in mind. They were treated as static fixed width brochures that you could browse through with your mouse.

Very much in line with the print design philosophy, the width of the website was decided and fixed from the start. In the early days of the Internet, an 800-pixel-wide design was standard; when technology improved, many sites began displaying disclaimers that a design would be best viewed at a width of 1024 pixels. The wider the design, the more content would fit above the fold!

According to StreetFight, in the last year “…U.S. mobile internet usage has increased by 73% …. As this trend continues, it’s clear that the mobile web is becoming a more and more important avenue for marketers of all kinds.

In the multi-screen world we now live in, it’s critical for businesses to have a beautiful site that doesn’t just scale down to low resolutions, but also looks great on all devices — from a 27” desktop display to a “smart” refrigerator, and every tablet, phablet, and phone in between. While there are a number of acceptable strategies for mobile-friendly web design, I believe that for the majority of local businesses responsive design is the best mobile strategy.

. . . .

RWD at its heart is a site that’s built on one domain, that uses one single HTML codebase which is fluidly resized by the CSS to optimally adjust to the screen size of the device that viewing the site. Compared to a dynamically served site (which can refer to both adaptive web design or RESS-responsive design with server side components), the key difference is the amount of HTML whereas those sites have multiple HTML code bases that a server chooses between to present depending on the size of the device that is detected.

So Why Should You Care?

Because responsive sites are more efficient for web-crawling bots, Google has decided that responsive sites will be more favored. While this is a good reason, the best reason is that you would be efficiently serving up the best content and best user experience for your viewers. With a responsive website, you will be able to show your company or organization in its best light

According to StreetFight, “Outside of Google’s preferences, RWD offers a number of additional benefits that increase the user experience and aid business:”

– Flexible rendering: responsive design allows for fluid and optimal viewing experience across all device and browser sizes and orientations. No pinching, zooming, and panning required.
— Easy maintenance: One codeset of HTML means cost and time efficiencies when maintaining and making changes to the site.
— Consistent and streamline user experience: Users can access your site across devices and expect a similar feel, navigation, and experience regardless.
— Easy sharing and linking: One URL makes it easy to link to and share your site and ensures a device optimized experience when those links are then opened.

These days you need a true responsive website to give a positive experience for anyone interested in your company/organization’s content or product. RWD means it’s necessary to serve the exact same content from the same URL to every viewer, regardless of the device they happen to be using at that moment. So, in case you haven’t considered it, the bottom line is: old sites need to be made responsive (and a design face-lift is probably overdue) and new sites don’t really count if they are not responsive

4 Stats to Make You Rethink Your Web Design Plan

By Lindsay Silberman

Business on Tapp, 101

And now, for a mouthwatering thought experiment…

You’re going out to dinner and deciding between two restaurants. When you visit the restaurant sites, option A takes forever to load, and when it finally does, you can’t find the menu anywhere.

Option B is beautifully designed and not only has the menu prominently featured, there are also tempting photos of their signature burger, crispy french fries, and apple pie. Adios, option A.

More likely than not, your website will be the first impression customers have of your business. So even if some delicious #foodporn doesn’t fit your brand, having a great website does.

Need even more motivation to get your site in gear? Here are 4 stats that prove it:

1. 48% of people say a website’s design is the No.1 criterion for deciding on the credibility of a business.

2. 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.

3. 94% of survey respondents cited lousy web design as the reason they mistrusted or rejected a website.

4. 40% would leave a website if it took more than 3 seconds to load.
By Lindsay Silberman

The New Calculator Speller: Hex Codes!

When you first got your shiny, new calculator, can you remember discovering that you could spell words with the numbers? Did you also experience the joy of figuring out how to spell all the various words? Well, BADA55.io has a an upgrade with a little twist to that youthful pastime: a huge list of words you can spell with color Hex codes, set on the colors they create. For example, IDIOTS (1D1075) is a dark blue, while TARDIS (7A2D15) is a reddish-brown.

As a developer, you might be surprised at what I spell with the colors I suggest for your marketing and branding! If you see a color with a word that expresses you or your business, let me know!

Twitter Bootstrap

Bootstrap is a modular framework developed by Mark Otto and Jacob Thornton at Twitter as a framework to encourage consistency across internal tools. Before Bootstrap, various libraries were used for interface development, which led to inconsistencies and a high maintenance burden. According to Twitter developer Mark Otto, in face of those challenges:

“…[A] super small group of developers and I got together to design and build a new internal tool and saw an opportunity to do something more. Through that process, we saw ourselves build something much more substantial than another internal tool. Months later, we ended up with an early version of Bootstrap as a way to document and share common design patterns and assets within the company.”

The first deployment under real conditions happened during Twitter’s first Hackweek.” Mark Otto showed some colleagues how to accelerate their projects development with the help of the toolkit. As a result, dozens of teams have moved to the framework.

In August 2011 Twitter released Bootstrap as open-source. As of February 2012, it is the most popular GitHub development project.  Version 3.0 is due out soon and developmental comments are being taken now.  Many CMS developers are creating Joomla, WordPress, and Drupal, to name a few, themes and add-ins.  The popularity lies in the simplicity of the system once you have absorbed the CSS and Javascript functionality.  While modular, clever use of the grid system can create a non-grid design.  Combined with HTML5 Boilerplate and Initilizr (custom html5 configurations) gives a fully funtional HTML5 framework.

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Phishing Scam – Intellectual Property Rights Scam

For those of you who are now the proud owners of your own website domains, there comes with it a whole new level of spam.  It’s important to be on your guard for seemingly legitimate requests or inquiries, especially in a field that is new to you and in a “language” that may be unfamiliar to you, but that may be phishing scams.

A phishing scam is a legitimate-looking request from a company or individual that is not legitimate, requesting personal and financial information from you that will be used in nefarious ways.  Many of these scams, in the form of emails, comes complete with the a legitimate company’s logo, colors and other distinguishing details, but which ultimately direct you to a site that is completely unrelated to the legitimate business.

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