Twitter Has Stopped Showing Ads to Some of Its Most Valuable Users | By Peter Kafka

Twitter Has Stopped Showing Ads to Some of Its Most Valuable Users | By Peter Kafka

loser gif
If you’re still seeing ads in twitter apparently you’re a loser!

Twitter makes its money by showing ads to its users.

But not all of its users: For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users.

For those people, Twitter is an ad-free, or nearly ad-free, experience.

Sources say Twitter made the move in an attempt to get some of its VIP users to stay engaged with the service. That seems a little counterintuitive for a company that appears to be focused on getting new users, not pleasing its hardcore base. But CEO Jack Dorsey seems to endorse the notion: Twitter started playing around with the idea in September, when Dorsey was interim boss, and has kept at it since he took the title for good.

Twitter sources say the company doesn’t select the no-ad or low-ad group purely by star power, but by a variety of criteria, including the volume and reach of the tweets they generate.

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Source: Twitter Has Stopped Showing Ads to Some of Its Most Valuable Users | <re/code> By Peter Kafka


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