Google is getting ready to enforce the strict mobile standards it has deemed the wave of the future.
“Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after Jan. 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”
This is not all that shocking considering that many are keenly aware of just how intrusive certain pop ups can be and how these adverts effectively diminish the user experience. And when it comes to user experience, this is at the top of Google’s list of priorities.
Starting in January 2017, Google will be doing away with mobile friendly badges due to 85 percent of the mobile SERPs meeting its standards, and any site that is still leveraging the technology known as “interstitial” pop ups would effectively be penalized and demoted in Google’s mobile search rankings.
Source: Google Penalties Coming for Mobile Pop Ups – SiteProNews